Sitefinity Insight Training

Progress's Sitefinity Insight is a unified marketing command center that enables businesses to drive growth by understanding and optimizing every customer's individual journey. This course is designed to develop the skills needed to deliver consistent, personalized customer experiences via the web and other digital channels using Sitefinity Insight. Make sure your team has the skills needed to set-up campaigns, track conversations, collect data, manage profiles and personas, score leads and optimize reporting using Sitefinity Insight Training.
SKU: SF-INS
$699.00
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Agenda:

  • Introduction to Sitefinity Insight
  • Planning and Set-Up
  • Connecting Data Sources (Salesforce, Dynamics, Eloqua, CSV)
  • User Management and access to Sitefinity Insight
  • Tracking a Site (Sitefinity and Non-Sitefinity)
  • Collecting Data (Legal Aspects and GDPR)
  • Visitor vs Contact vs Persona
  • How to set up Lead Scoring
  • How to define Conversions
  • How to define Touchpoints and link them to conversions
  • How to define Campaigns and associate them with conversions
  • How to create User Segments and link them to the personalization Engine
  • How to create A/B Testing in Sitefinity Insight