Sitefinity Insight Class
Public: $699.00 USD/seat | Private: $4,500 USD
This is a 1-day class from 9:00 am to 1:00 pm EST
Our Sitefinity Insight class (geared towards Marketers) is a guide to unlocking the fullest potential of your firm's advertising strategy. Leveraging AI & Machine Learning algorithms, Insight empowers you to precisely target your marketing approach by combining standardized analytics with personalized customer insights. Your team will gain the necessary skills to retrieve & clean consumer engagement data, optimize reporting, and ultimately approach each visitor with a personal touch, equipping you to maximize the benefits of what Sitefinity Insight has to offer!
Prerequisites:
- Familiarity with Sitefinity's interface (preferred)
- Familiarity with database navigation (preferred)
This course will aid you in:
- Setting up the Insight program
- Configuring Lead Scoring
- Linking Databases – Azure Data Factory & CSV format for Ingestion
- Managing User Access to Sitefinity Insight
- Tracking Site Engagement (Sitefinity & Non-Sitefinity)
- Collecting Data (Legal Aspects and GDPR)
- Understanding Best Practices in the Protection of your Consumers' Data
- Organizing Visitors v. Contacts v. Personas
- Defining Types of Conversions to estimate Consumer Outcomes
- Defining Touchpoints & Joining them with Conversions
- Measuring Attributions to Discern the most effective advertising mediums
- Retrieving Insights regarding KPIs for strategic planning
- Creating User Segments and linking them to the Personalization Engine
- Utilizing A/B Testing within Sitefinity Insight
* Public classes require a minimum of 4 registered attendees, otherwise it may be postponed to the next scheduled occurrence, or potentially cancelled. Confirmation will be sent either one week prior to a session, or as soon as 4 attendees have made a booking
** Private classes have a maximum of 10 attendees. The date and time of delivery is negotiable for private sessions (all time zones welcome).
*** To inquire about a private class, please fill out the form below and we will reach out promptly
Next Available Public class is Sep. 23rd, 2024
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